Like a luxe all-inclusive resort, Tudor Laurel lives and breathes the nurturing role of an all-rounded day spa. Escape into your private hideaway, a harmonious sanctuary of bliss and rejuvenation. Hum a happy tune and song, because this is where beauty, comfort, knowledge and personal attention is all yours – for as long as you wish to stay.
2018- 2019
Author is the sole branding and marketing partner of Tudor Laurel, propelling the brand forward since 2018 to date. Our works include:-
Brand Audit - of the old Le Petit Spa
Re-branding - Concept, Naming, Design, Spa Interiors
Everything about the Brand - Vision, Mission, Values, Promise, Tagline, Personality, Tone of Voice, Creative Direction, Design
Brand Strategy - identifying and developing Tudor Laurel’s unique brand proposition, in order to differentiate them from competitors.
Brand Story - Copy and Creative Photography
Spa Interior Design Direction
Brand Collaterals
Brand Launch Event - Concept, Design, Planning, Organising and Hosting of valued clients
Business Strategy in identifying business priorities with well-planned timelines in the pursuit of growing the brand.
Marketing Strategy to create awareness and drive foot traffic to stores, leading to conversions and enhance business competitiveness.
Brand Campaign Strategy for every single launch of product and services
Creative Direction
Videography
Photography {everything that you can see from Tudor Laurel}
Copywriting {Website, Social Media, Brochures, Menu}
Social Media Content and Marketing {from the beginning of days till date}
On-going market strategy and roadmap to grow the market share and stay ahead of the competition
BEFORE RE-BRAnding - how it used to look
RE-BRANDING OF LE PETIT SPA
Author conducted a mystery brand audit at Le Petit Spa, intensive market research and proposed to turn their circle of concern into circle of influence. The circles of concern that must be addressed include:-
Branding | brand representation, identification, development
Communication | connecting with customers
Content | visual content generation, copywriting
Marketing | digital footprint, life cycle marketing, social media marketing
Author identified Le Petit Spa’s unique brand proposition and proposed to re-brand the spa with a strong botanical theme and ambience that appeals to their current and future target audience.
BRANDING
Taking inspiration from the English colonial decor in Tudor Court where the spa is located and the proximity of lush greenery and laurels of Botanic Gardens, Author created the name Tudor Laurel .
Tudor Laurel day spa is a modern take on the harmony of nature and architecture.
With a strong brand name that resonates with the founders, Author crafted Tudor Laurel’s Brand Vision, Mission, Values, Promise, Tagline, Personality, Tone of Voice, Creative Direction, Design and Copy.
SPA INTERIORS
In line with the re-branding of Tudor Laurel spa, Author reflected Tudor Laurel’s brand mission, promise and personality into the interiors and visuals of the space.
BRAND CONTENT
The rising importance of content for today’s discerning consumers cannot be overlooked. As Tudor Laurel aims to educate and inform targeted consumers about the quality of the brand and how it can be incorporated into their everyday lives, Author developed a 6 months content strategy, editorial calendar and social media marketing based on targeted keywords, themes, seasons, promotions and topics which helps to
Increase brand awareness
Reinforce brand promise
Engage all customers throughout the life cycle
Applicable for online and offline marketing
Achieve desired branding and marketing objectives
SPA SERVICES
Author helmed the creative direction, shoot, production and copywriting of Tudor Laurel’s top spa services, featuring their very own customers.
SPA MENU
Author curated and created a spa menu, featuring the specialty massages, glow facials and body beautiful treatments.
LPG ENDERMOLOGIE CAMPAIGN
Tudor Laurel is one of the first few spas (one in five spas) in Singapore with the latest LPG endermologie machine for an all natural medical and beauty treatment. Author created a month long campaign with visuals, video, banners, newsletters and social media marketing to launch the “Fight For Natural Beauty”.
NEWSLETTER TO CUSTOMERS
Together with Tudor Laurel, Author brainstorms and plans marketing campaigns, writes, designs, sends and measures open and conversion rates for all e-newsletters to Tudor Laurel’s customers.
SPA PRODUCTS
Tudor Laurel offers only premium and quality products from Japan and Singapore. Author captured the essence of these products through photography and in-depth study of the key ingredients and their positive effects on the human body.
