Truly Enamoured is a boutique haven for exquisite luxury designer wedding gowns on loan and for keeps.
AUTHOR AT YOUR SERVICE
Author is the branding and marketing partner of Truly Enamoured. Our works include:-
Brand Audit to define who Truly Enamoured is
Strengthening of Truly Enamoured brand - Vision, Mission, Values, Promise, Tagline, Personality, Tone of Voice, Creative Direction, Design
Brand Strategy to identify and develop a unique brand proposition, in order to differentiate them from competitors.
Marketing Strategy to create awareness and drive foot traffic to stores, leading to conversions and enhance business competitiveness.
Brand Campaign Strategy
Brand Story
Visual Content Curation
Copywriting
Social Media Content, Marketing and Retargeting
BRAND STORY
The Truly Enamoured dream started with two sisters who desired the finer aspects of an international designer wedding gown, without breaking the bank. However, in a then bridal world anchored by Disney Princesses gown looks, the search was tiring and futile. By the time they walked down the aisle at their respective weddings – a plan was also born: to allow brides to live this stylish dream by renting with Truly Enamoured.
A dream that led them to discover like-minded industry talents who shared this belief: That no two brides are alike; so why should gowns be?
The result is four distinct bridal gown categories: Modern Boho, Classiqué, Couture and Opulent. The Truly Enamoured standard promises that all gowns go through a careful curation before they get pride of place on the boutique’s elevated gold-hued racks. Brides sieve through breathtaking collections that give a taste of the unexpected and rare; authentic designer gowns from some of the most internationally sought after artisans like Alexandra Grecco, Alon Livné White, Lee Petra Grebenau, Liz Martinez, Mira Zwillinger, Inbal Dror and Cinobi Cinobi, just to name a few.
It is this same tradition of excellence and business structure marked by integrity that has ushered Truly Enamoured into its new premises at Oxley Tower. Built upon the sisters’ visionary dream to gift brides with a heartfelt, inspiring and fulfilling experience in gown searching, the light-filled Enamoured Loft just means the bridal journey has never been more exciting, tasteful, or luxurious.
Today, Truly Enamoured welcomes a generation where choice belongs to the bride, the possibilities endless, and dream gowns are marked at approachable prices that stay true to the sisters’ roots of why the business started. Where it’s always about letting a bride’s organic beauty shine through; the dress complements, never outshines. Every woman remains a 100 percent true to herself: and that’s a promise Truly Enamoured will deliver.
Luxury on Loan | Luxury for Keeps | Maison: Truly Enamoured’s very own soul-inspiring artisanal gown label for chic, cool-girl brides.
TRULY ENAMOURED
Truly⠀
ˈtruːli/⠀
In a truthful way. To the fullest degree; genuinely or properly.⠀
In everything we do, that's what we strive for. From brides to brides, we are keeping it real. Trust us to be sincere with our thoughts and opinions, to advise with what's best with you in mind. Honesty is a virtue we value, we endeavour to be transparent in all matters, so you can make informed decisions for this biggest day of your life!
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Enamoured⠀
ɪˈnamə,ɛˈnaməɪd/⠀
Be filled with love for.⠀
We are irrevocably enamoured with all things weddings ! From the little details to the major ones. Above and beyond, our stylists take time to listen and understand your personal style and needs, so that we can find The gown that best reflects who you truly are.
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Bridal⠀
ˈbrʌɪd(ə)l/⠀
Of or concerning a bride or a newly married couple.⠀
For all the unique in the world, you will find them here. Housing the world's rare and boutique designers, we curate so that our brides can find what truly sets them apart. ⠀
The #TEbride is a discerning one that is not swayed by the many trends and opinions. She's sophisticated and classy, not just in her impeccable style but also in her big heart. ♥
TRULY ENAMOURED BRAND ESSENCE
LUXURY FOR KEEPS
Cultural tradition. Sentimental. Memories.
It is once in a lifetime, but impressions last forever. Enjoy luxe high couture gowns with impeccable embellishments and professional tailoring that guests can see for themselves up close, when you purchase from our curated list of exclusive designers and edition of distinctive looks from other non-exclusive international designer labels.
Our exclusive international designer bridal labels are some of the most internationally sought after artisans like Alexandra Grecco, Alon Livné White, Lee Petra Grebenau, Liz Martinez, Mira Zwillinger, Inbal Dror and Cinobi Cinobi.
#EnamouredLuxe selections are for brides who not only see the value of keeping a luxury designer gown that’s technically beautiful and tailored to her silhouette, but also as an investment piece that goes beyond the wedding.
LUXURY ON LOAN
The Truly Enamoured dream started with two sisters who wanted the finer aspects of an international designer wedding gown, without breaking the bank. Today, brides can live this dream simply by renting with us.
Curated selections straight off the runway are available to our brides at a fraction of the retail price (about 20%-40%). Want to be the first bride to wear The Gown of your dreams? The possibilities are endless. Plus we promise our#TEbrides an approachable price that’s true to our roots and the reason why we started.
#LuxuryOnLoan, at your service.
MAISON
Artisanal. Bespoke. Soul.
We’re excited and pleased to offer Maison. Translated from French, it means Home. Maison is Truly Enamoured’s very own label for chic, cool-girl brides. We are here to bring soul-inspiring artisanal gowns for your one special day. Expect couture embellished lace sourced from top fabric houses, hand sewn touches, and our distinctive#Enamoured touch, at approachable prices.
Bespoke Service and Ready-to-Wear bridal available. Brides, look forward to the launch of our inaugural bridal & evening collection as part of Maison.
EXTRAORDINARY CURATION
Truly Enamoured, is completely different from your typical bridal boutique because we curate to differentiate, sourcing worldwide for the unexpected and the rare, designers and designs alike. Every authentic designer gown that arrives in our boutique has been carefully curated and handpicked for our #TEBride.
Sophisticated women who discern quality over quantity, unique artisanal elements over mass-market options, impeccable style over ever-changing trends. We scour the world for the unique and rare, so you don’t have to.
#NewTEExperience #CurateToDifferentiate
AUTHENTIC
Being TRUE, genuine, grounded is part of who Truly Enamoured is. These are the values that ensure the authenticity of every single designer gown that we offer our brides. It’s a genuine pledge of promise that we safely honour our#TEBrides.
HUMAN TOUCH
We desire truly, to help the brides we meet.
This once-in-a-lifetime journey becomes that much sweeter, when you meet the style advisors who understand that there is no one-size-fits-all dress. We are here to listen, understand your style and needs for your big day. You can always expect Truly Enamoured to provide the most heartfelt, professional touch for all brides who come through our doors. And from our depth of experience, provide sincere suggestions that would work for you.
A big ‘Thank You’ to our dearest #TEBrides who have given us the honour of being nominated for the Excellence in Service Award 2018. You can always trust us to be sincere with our thoughts and opinions, to advise with what's best with you in mind.
Pure by inbal dror
Launch of PURE by Inbal Dror, exclusively at Truly Enamoured bridal boutique.
SOCIAL MEDIA
A curated Instagram grid, featuring international designers, trunk show specials and Truly Enamoured couture brides.
