A women’s ready-to-wear label that pushes the simplicity of everyday wear to a contemporary class whilst staying grounded to its elementary beliefs. Inspired by the Scandinavian movement where everyday objects are accessible not just to the affluent, the label has a growing ambition to provide quality and affordable apparel for all.
2016 - 2018
Author is the branding and marketing partner of Beyond The Vines. Our works include:-
Brand Audit to define who Beyond The Vines is
Strengthening of Beyond The Vines brand - Vision, Mission, Values, Promise, Tagline, Personality, Tone of Voice, Creative Direction, Design
Brand Strategy - identifying and developing a unique brand proposition, in order to differentiate them from competitors.
Business Strategy in identifying business priorities with well-planned timelines in the pursuit of growing the brand.
Marketing Strategy to create awareness and drive foot traffic to stores, leading to conversions and enhance business competitiveness.
Brand Campaign Strategy
Social Media Content Marketing & Retargeting
E-commerce website
INCREDIBLE TEXTURES - AN ODYSSEY OF SURFACES
Our sense of touch is our body’s incredible ability to speak to us. Perhaps the most overlooked yet predominant of all our senses, to confront textures is an instinctive act, an embodiment of unity and purity. An emotive collection, Incredible Textures takes us on an odyssey into alluring materials that ebb and flow with our body. Orchestrating the experience with its strong silhouettes in the form of fabric, we are encouraged to stir from our inactivity, to explore with the surfaces of our movements.
THE ART OF BENDING : AN EASY EXISTENCE
Inspired by the agility of the human body and spirit, this collection seeks to encapsulate the effortless and free-spirited with billowy linens in silhouettes of sculptural waterfalls. Fluid, yet strong. Boldly ebullient and soft.
