Actxa advocates healthy and active lifestyle by creating fitness wearables and devices that enable individuals to challenge their limits and strive for their personal best.
2016 - 2019
Author is the branding and marketing partner of Actxa. Our works include:-
Brand Strategy to identify and develop a unique brand proposition, in order to differentiate them from competitors.
Marketing Strategy to create awareness for Actxa and Firstbeat, leading to conversions and enhance business competitiveness.
Key Campaign Strategy for the launch of Actxa products Swift, Swift+, Spur and Spur+
Key Campaign Strategy for the launch of Firstbeat Lifestyle Assessment in Singapore
Key Campaign Strategy for Actxa’s partnership with Health Promotion Board for National Steps Challenge - NSC1, NSC2, NSC3 and NSC4.
Photography
Copywriting for website content, press releases, blog articles, advertisements and social media.
Social Media Content, Marketing and Channel Growth on Facebook and Instagram.
SPUR+ CAMPAIGN
Spur+ All You Need In A Heartbeat
An activity tracker – powered up. The Actxa Spur+ has all the features of the Spur, and more. Now you can track how efficiently your body is using the oxygen you breathe in, and your true Fitness Age. Work your way to reaching your weekly Intensity Minutes goal, while Move Alerts give you that nudge you need to get moving.
MIND YOUR FITNESS WITH ACTXA
For some, it takes the high-intensity buzz of a class. Others prefer the calm and solitude. Whether it's tracking your calories burnt, your heart rate, your Fitness Age or VO2 Max, it's YOUR motivation. Use it to make exercise a habit this year. You deserve your 'me' time. Find your motivation today with Actxa.
