A modern gentleman’s outfitter weaving the art of living into the fabric of life, Benjamin Barker is a curated experience of lifestyle, fashion and culture personified.
2019
Author is the branding and marketing partner of Benjamin Barker. Our works include:-
Brand Audit to define who Benjamin Barker is
Strengthening of Benjamin Barker’s Brand Vision, Mission, Values, Promise, Tagline, Personality, Tone of Voice, Creative Direction, Design
Brand Strategy to identify and develop a unique brand proposition, in order to differentiate them from competitors.
Brand Story in copy and creative photography and videography
Business Strategy to identify business priorities with well-planned timelines in the pursuit of growing the brand
Marketing Strategy to create awareness and drive foot traffic to stores, leading to conversions and enhance business competitiveness
Brand Campaign Strategy for the launch of new collection
Creative Direction
Photography
Copywriting
Social Media Content and Marketing
On-going market strategy and roadmap to grow the market share and stay ahead of the competition
BRAND STORY
UNMISTAKABLY BENJAMIN BARKER
Imagine a man who exudes quiet confidence and mystery; his persona intriguing and always inspiring. He welcomes the thought of inconsistencies and idiosyncrasy’s, and appreciates the classics in music, art and cars. This is the Benjamin Barker man. With memories deeply rooted in nostalgia from his upbringing, his style is simple, classic and clean, dressing himself to reflect his identity and aspirations.
The Benjamin Barker label is a curated experience of lifestyle, fashion and culture personified.
Designed with intention and an emphasis on function, it is built on the principle of unique fabrics and the belief that no detail is too small. A platform where creativity is based as much on art as it is on science, it is a space propelled by passion with an ever-evolving vision that encourages fluidity and drives the desire to constantly explore and consistently innovate. On a mission to define a new generation of menswear, we encourage a confidence, influence and style that is unmistakably expressive of our visionary man.
The ornamentation of accessories join clean silhouettes of European designs that interweave intricate details of Japanese tailoring to complete a true Benjamin Barker creation, pioneering a total look concept that is timeless, contemporary, and human-centric.
SUMMER IN THE TROPICS COLLECTION
Summer in the Tropics presents the comfort and utility of suiting in colours and prints that take illustrious inspiration from the tropics, translating them into definitive wearables for the everyday man and woman.
SUMMER IN THE TROPICS NEWSLETTER
SUMMER ESCAPADE COLLECTION
Summer Escapade brings sleek and effortless looks to the urban dwelling man. Elevating glen plaid and sleek solids to a whole new level.
