Framing your world since 1985, O+ eyewear crafts the finest products without compromise. With a team of experienced craftsmen and designers, their purpose is simple. They want to help frame your world with a classic you’ll treasure for years to come.
2016 - TO DATE
Author is the sole branding and marketing partner of O+ Eyewear, propelling the brand forward since 2016 to date. Our works include:-
Everything about the Brand - Vision, Mission, Values, Promise, Tagline, Personality, Tone of Voice, Creative Direction, Design
Brand Strategy - identifying and developing O+ unique brand proposition, in order to differentiate them from competitors.
Brand Story in copy and creative photography and videography
Business Strategy in identifying business priorities with well-planned timelines in the pursuit of growing the brand.
Marketing Strategy to create awareness and drive foot traffic to stores, leading to conversions and enhance business competitiveness.
Brand Campaign Strategy for every single launch of product
Creative Direction
Videography
Photography {everything that you can see from O+}
Copywriting {everything that you can read from O+, including the name and colour of frames}
Social Media Content and Marketing {from the beginning of days till date}
On-going market strategy and roadmap to grow the market share and stay ahead of the competition
BRAND PROMISE
Framing your world since 1985.
O+ eyewear crafts the finest products without compromise. With a team of experienced craftsmen and designers, their purpose is simple. They want to help frame your world with a classic you’ll treasure for years to come.
A trusted secret in the international market, this Singaporean brand has been making beautifully designed eyewear for the past 30 years with resounding success and is finally opening their first flagship store at Downtown Gallery. They believe that eyewear is a form of individual expression, an extension of your personal style. When you put on a pair of O+ glasses, you are putting your trust in them to frame your world. And when you’re in their store, you can be sure they’re paying very careful attention to your needs and preferences.
Author identified O+ unique brand proposition, in order and crafted O+ Brand Vision, Mission, Values, Promise, Tagline, Personality, Tone of Voice, Creative Direction, Design and Copy.
BRAND STORY
It all began with a pair of glasses he hated. Sometimes, the negative things in life can seed the birth of amazing dreams, which is why what we choose to see really matters. This is the story of David and O+.
THE SONDER COLLECTION VIDEO
They are the characters you may never meet, the stories you might never hear. Familiar strangers passing through life, each with a unique depth of style and flair for life. The Sonder Collection. A new series by O+ now available online and instore at Downtown Gallery and Mandarin Gallery.
THE SONDER COLLECTION VISUALS
Author created a full campaign for the launch of Sonder Collection. Campaign name, visuals and copy by yours truly.
Through A FIlmmaker's Lens | Framing Visions & Creative Expressions
How does O+ eyewear and filmmakers see eye to eye? Well, both believe in framing your world through their eyes.
In partnership with Singapore International Film Festival, SGIFF, O+ had the privilege of hosting lunch for the SGIFF Feature and Short Film jury members.
Headed by Stanley Kwan, the Feature Film jury brings together a distinguished panel from all over the world: Daniel Dae Kim, Sylvain Corbeil, Akiko Ashizawa and Tran Nu Yên-Khê. The Short Film jury headed by Maike Mia Hohne is joined by jurors Shireen Seno and Kirsten Tan. The lunch also included three of the Festival’s international advisors: Anderson Le, Samuel Jamier and Winnie Tsang. They were also joined by local filmmakers Royston Tan 陈子谦 and Craig McTurk, whose films were sold out at the festival.
Here are some of the distinguished filmmakers, with O+ eyewear to shade their eyes from the Singapore sun.
THE CHROMA COLLECTION
Gorgeous. Subtle. Rich and Charming. Just the way we like our... colours. The Chroma Collection 2018. Featuring new colours like Pale Fog, Petal, Diamond, Mahogany and Sandstone, for one of our most popular frame styles - Finsen.
THE CHROMA COLLECTION II
It's not a hunt for The Right One. It's finding The Perfect One for every mood. Explore the colour for your moment with The Chroma Collection 2018.